Questions we get asked a lot

Still not sure exactly what it is we can help you with?

  • Want a cute thank you card for your customers to chuck in with your orders for your homemade candle business?

  • Starting a new hospitality business and don’t know where to begin with logos, menus or a website?

  • Did your mate make you a Wordpress or Squarespace site that your business has outgrown and needs a touch up?

  • Need some slick email direct marketing or an instagram tile to advertise an upcoming event?

Whatever you’re in the market for we are sure we can help you. Please find below some further explanations and descriptions of jargon and phrasing we use. It might help clear things up.

The Difference Between Brand Identity, Brand Image, and Brand Guidelines

Brand identity, brand image, and brand guidelines are all important concepts in the realm of design, but what do they actually mean? If you're new to accessing design services, understanding the distinction between these concepts will help you make informed decisions and effectively communicate your needs.

Brand Identity

Brand identity refers to the overall visual aspects that define and differentiate a brand. It includes elements like logo, typography, color palette, and imagery. The brand identity is the visual language that communicates the essence of a brand, capturing its values, personality, and uniqueness. It is the visual representation of a brand's identity.

Brand Image

Brand image, on the other hand, is the perception of a brand held by its target audience. It encompasses factors such as reputation, credibility, and overall perception. The brand image is shaped by a combination of factors such as advertising, public relations, customer experience, and word-of-mouth. It determines how the brand is perceived in the market and how likely consumers are to choose it.

Brand Guidelines

Brand guidelines are a set of guidelines that outline how a brand should be presented visually across various platforms. They serve as a reference for designers, marketers, and other stakeholders to ensure that the brand's visual identity is maintained consistently and cohesively. Brand guidelines often include specifications for the logo design, typography, color palette, image usage, and brand voice. They provide clarity on how the brand should be portrayed visually, ensuring that it remains consistent and recognizable.

TL;DR: Brand identity refers to the visual aspects of a brand, brand image is the perception of a brand held by its target audience, and brand guidelines are a set of guidelines that outline how a brand should be presented visually. Understanding these concepts can help us solve your problems more effectively and ensure that your brand is represented in a consistent and cohesive manner.

  • Brand Identity: Brand identity is the visual aspects of a brand, including logo, typography, colour palette, and imagery.

  • Brand Image: Brand image is the perception of a brand held by its target audience.

  • Brand Guidelines: Brand guidelines are a set of guidelines that outline how a brand should be presented visually.

What is UX/UI?

When we make a website or digital or even physical product for you all of our processes to get to that finished or even midway product are informed by user experience design frameworks. This is rooted in the idea that design isn’t inherently good or bad, rather, it is effective or ineffective. We use research and ideation to imagine what the best outcomes are for the audience you are trying to reach and that helps us to understand the best product that can be made.

TL;DR:

  • User Experience (UX) refers to how users feel when interacting with a product, application, system, or service. It is a comprehensive term that covers various aspects of the users experience, including how easy it is to use and navigate and how relevant the content displayed is.

  • The user interface (UI) refers to the way users and computers interact. It includes the design, layout, and functionality of the web pages, buttons, and icons that users see and interact with.

What is SEO

Search engine optimisation, it is basically the way the browsers rank a website when people search for it and so you want it to be good. This also includes if people search for certain things related to the website. e.g., when you google supermarket Coles is above Woolworths but when you search for groceries Woolworths is above Coles. This is because Coles and Woolworths have been optimised to appear in the searches relating to those keywords.

TL;DR: Good SEO improves your website visibility in google searches by strategically incorporating good UX/UI, good web design and great copywriting.